In December 2025, Adam Hernandez, a local entrepreneur and community advocate, announced his intent to run for the city council seat in District 3. Hernandez previously ran for Lubbock's mayoral seat in 2022 and 2024. He sat down with KTTZ to discuss his campaign and the issues he's focused on for District 3.

U.S. Senate candidate James Talarico is joining leadership across the aisle, proposing that the federal gas and diesel tax be suspended due to rising prices across the nation. The Texas Newsroom’s Blaise Gainey reports this follows similar requests at the state level. A highly anticipated return to the South Plains by Country Music King George Strait is arriving this weekend. It has booked out hotels across the city and parking through Texas Tech University.