Jaa’far Abdullah discusses his life journey to becoming the founder and Chief Empowerment Officer of GEO, a non-profit focused on creating second chances for members of society returning from prison.While studying philosophy at Texas Tech, a poor life decision on how to finance is education led to his own incarceration. Jaa’far was the first winner of the Texas Tech University iHub’s Social Innovation Competition! He now uses the grit and leadership skills he’s developed to create job opportunities for people that carry the stigma of having been incarcerated.

Our guest is Brianne van Reenen - Founder and Curator of "Wild Lark Books".Brianne discusses how a lifelong love of books led her to leave the stability of her job as a marketing director to pursue her dream to open Lubbock’s first independent bookstore and publishing house, Wild Lark Books.She describes her motivations for focusing on creating a community of book lovers and writers in West Texas. Brianne shares the deeply sentimental origins of the bookstore’s interior design and its complimentary tea cart!

Murvat Musa is the Chief Executive Officer at Reese Technology Center. Murvat discusses her family’s journey to America and Lubbock from Palestine and the professional sacrifices she chose to raise her children full-time.Also her successful reentry into the workforce as a top-tier government executive and developing the Reese Technology Center into the thriving business hub it is today.

Our guest is John Osborne · President & CEO at the Lubbock Economic Development Alliance.John discusses promoting economic development and LEDA’s vital role in Lubbock’s growth.

Our guest is Carlos Silva Jr. the sports editor at the Lubbock Avalanche Journal. Carlos shares his experience as a sports journalist and discusses Texas Tech Athletics, the NIL and the upcoming Texas Tech football season.

Our guest on Around Town is Dave Marcinkowski a Partner at Madera Residential and fast-growing Lubbock startup Quext.Dave talks about faith, family, athletics, being a community leader and downtown Lubbock.

Our guest on “Around Town” is Reggie Dial. Founder/Executive Director of EL ROBI (East Lubbock Resident-Owned Business Initiative). EL ROBI provides individuals with the practical skills and technical knowledge encompassed in the Heating & Air Conditioning (HVAC), Plumbing, and Electrical industries to maximize employability.Reggie discusses growing up in Lubbock, promoting racial solidarity in Lubbock and the EL ROBI training programs.

Our guest on Around Town is Kody Bessent Chief Executive Officer of the Plains Cotton Growers. Kody talks about his experiences as a 4th generation High Plains farmer, the future of farming and the role of agriculture in Lubbock today.

Our guest is Tony Hernandez, Deputy Director of Texas Tech Athletics. Tony shares his interesting story of his journey to Lubbock and Tech Athletics. Tony discusses conference realignment, NIL as well as Tech’s $200 million football expansion and the Double T scoreboard.

Our guest is Jessica Tullar Caroom, the executive director of "Growing Together Texas." Jessica is an epidemiologist, public health professional and community activist. "Growing Together Texas" is an organization dedicated to connecting West Texans to fresh, healthy and local produce.