The Front Row is devoted to arts coverage here on the South Plains. Given the sheer number of arts offerings now available to the public, a program dedicated to in-depth coverage and promotion of these events is absolutely needed. Lubbock and the surrounding area is home to an increasing number of art organizations. These groups offer music (of all kinds), theater, literature, visual arts, film— you name it. 

Many of our schools have well-developed Fine Arts programs. The quantity and quality of the arts in Lubbock has certainly reached a milestone. The construction of the Buddy Holly Center for the Performing Arts demonstrates both the level of art and culture in our community and the need for a world-class facility. With all the events taking place, a radio show that takes the time to unpack these programs will help public awareness, promotion, and evoke community pride in our cultural life. Texas Tech Public Media is certainly the entity to provide this coverage. Audiences that attend events like these are those who also value public radio. Further, the radio staff have the expertise to do a deep dive into these public events and the organizations that produce them.